The Discover Beauty program, an exclusive initiative of Cosmoprof North America (CPNA), returns for its eighth successful year of matching leading retailers with emerging beauty brands in 2014. Companies from all over the world must be approved to participate in Discover Beauty, ensuring an exclusive array of unique, cutting-edge brands that are sure to be the “next big thing.” For these brands, CPNA show organizers arrange pre-scheduled sales meetings and events with important retailers; however, the area is open to all attendees throughout the three-day event. CPNA is proud to announce the Discover Beauty line-up for 2014: Coastal Salt & Soul, Doll Face Beauty, Drunk Elephant, Indie Lee, Karora Cosmetics, LightStim, Manuka Doctor, MD Solar Sciences, Monteil, Qiriness, Skin Nutrition, Skin&Co Roma and True Isaac Mizrahi.

The Discover Beauty program is a high-end, curated section centrally located on the show floor combining the best of both worlds: a customized buyer program complete with pre-arranged face-to-face meetings as well as traditional exhibition presentation. This allows the brands to enjoy the exposure to all attendees at the show, but it also guarantees the face-to-face time with select specialty retail buyers to secure placement into key accounts.

All Discover Beauty brands are automatically enrolled for the 2014 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry leaders, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 13, 2014, as part of a private reception.